Richmond Football Club approached Proactivity with a unique brief — to design and build a neutral-coloured, 9-hole mini golf course for their pre-game fan activation area outside the MCG. The activation needed to be visually striking, on-brand, and suitable for a high-traffic event environment.
Proactivity brought Richmond’s vision to life by designing and
constructing a custom-built mini golf course featuring:
Every element was purposefully designed to reflect the club’s brand and create an engaging fan experience while maintaining a clean, premium look.
Originally booked for two pre-game events, the activation was an instant hit with fans and staff alike. Due to the overwhelming success and positive feedback, Richmond Football Club has since booked Proactivity for multiple additional events.
This partnership showcases Proactivity’s ability to take a creative concept from vision to reality — delivering high-quality, branded event activations that enhance fan engagement and elevate the game-day experience.
At Proactivity we take the hassle away so that you can focus on enjoying a seamless, high impact event experience. All of our Activations include complete set up, pack down, on site supervision by specialist facilitators and are compliant ready (including Risk Assessment, Insurance and WWCCs).
Since 2007, Proactivity has inspired over 500,000 participants across Australia to get active, learn new skills, and embrace healthy lifestyles.
Programs for All Abilities, Ages 5+
Immpectable safety record
I’d just like to thank Proactivity and especially Paul, Rob and Simon for their amazing effort with the kids at the Game On day today. It was great to see the kids having fun, enjoying the program and really getting involved in the dancing and other activities.
I highly recommend Proactivity for anyone looking for an active, exciting and varied sports program. I have had the team come out to run clinics on many occasions, and have always been extremely impressed with their clinics. The enthusiasm and sense of fun from the staff are contagious!
Just wanted to extend a big thank you to you and your team from MCRI for your amazing support and involvement in Discovery Day 2013. Feedback from the day has been great and the kids loved having you there. My son in particular got a thrill from taking speckies over and over!
You guys did a great job. Very pleased with how it all went and would certainly use you again.
Enquire below, give us call on (03) 9720 3650 to discuss your event plans.
